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Assistant Director of Admissions Events and Student Programs

Apply now Job no: 530466
Work type: Staff Full Time
Categories: Other Staff Positions

OFFICIAL JOB TITLE: Assistant Director of Admissions Events & Student Programs

DIVISION: Enrollment Management

DEPARTMENT: Admissions

BARGAINING UNIT STATUS: ESU CAT: 14

REPORTS TO: Assistant Vice Chancellor of Undergrad & Graduate Admissions

SUPERVISES: Provides direct supervision of 50 Student Ambassadors

SUMMARY PURPOSE OF POSITION: The Assistant Director of Admissions – Events & Student Programs is responsible for representing and promoting the University to prospective students and their families through strategic recruitment initiatives, effective communication, and engaging campus experiences. This position manages and oversees the Student Ambassador Program, including campus tours, student-led telephone outreach initiatives, and participation in recruitment events and activities. The Assistant Director is also responsible for planning, coordinating, and managing all on-campus and virtual admissions events, ensuring a positive and informative experience for prospective students and their families. The position collaborates with various University departments to coordinate resources, manage event logistics, and ensure that programs and activities are executed effectively, within established timelines and budgetary guidelines. The Assistant Director plays a key role in supporting the University's recruitment and enrollment objectives by enhancing student engagement, strengthening communication efforts, and delivering high-quality admissions programs and experiences.

In carrying out these responsibilities, the incumbent follows the University’s best practices to build and/or support student academic success and retention and assist in meeting strategic objectives for persistent and timely graduation of all the student population.

EXAMPLES OF PRIMARY DUTIES AND RESPONSIBILITIES:

  • Develops, plans and manages all on campus events working with Admissions by inviting prospective students and their families from diverse backgrounds into various programs on campus
  • Evaluates and summarizes analytics for event attendance and programing in order to measure event effectiveness
  • Coordinates with on campus departments utilizing events staffing, catering, CITS, etc. to ensure events are detailed and executed according to the Admissions Office needs while following and ensuring UMass Dartmouth standards
  • Collaborates with Admissions staff to provide students with promotional events, outreach to prospective students and heighten program awareness to meeting enrollment goals
  • Hires, trains and manages student ambassador program. Ensures a variety of students representing diversity, programs throughout campus, who are active in clubs and sports, shows professionalism and the ability to promote UMass Dartmouth in a positive manner
  • Leads and coordinates multiple initiatives within the Student Ambassador Program, extending beyond traditional campus tour responsibilities. Develops and oversees student-led telephone outreach initiatives to communicate with prospective and admitted students regarding key enrollment milestones, including application deadlines, deposit requirements, and next steps in the enrollment process. Coordinates additional communication efforts through text messaging, email, and mailed correspondence
  • Collects, evaluates, and analyzes campus visitor survey results to identify opportunities to enhance the visitor experience, improve customer service, and strengthen student engagement throughout the admissions process
  • Oversees the Welcome Center including ensuring promotional materials are available, campus tours occur on week/weekends, ensures coverage for walk-ins and visitors, and monitors presentation rooms
  • Works with Admissions staff along with the Marketing team to ensure all events and student ambassador related activities are heavily promoted
  • Reviews and analyzes multiyear demographic and enrollment trend report to plan and implement targeted recruitment on campus activities. Plans, coordinates and debriefs to assess the success of recruitment and outreach efforts
  • Coordinates with Marketing to utilize social networking, technologically based recruitment techniques and other web-oriented modes to engage prospective students in ongoing dialog about the UMass Dartmouth student experience
  • Utilizes technology available within the department/university to track & analyze events, data and student programs as needed
  • Assists with off-campus recruitment activities, as needed, including visits to high schools and community colleges, participation in college fairs, and attendance at UMass Dartmouth-sponsored recruitment events. Provides coverage and support for Admissions
  • Counselors when necessary to ensure continuity of recruitment efforts
    Performs other job-related duties and responsibilities that may be assigned and/or the job description changed periodically to reflect changing organization needs

MINIMUM QUALIFICATIONS:

  • EDUCATION: Bachelor’s degree
  • EXPERIENCE:
    • Demonstrated experience (over three years) in college or university admissions or other direct student lead ambassador and or events planning position.
    • Experience with large-scale event organization and ability to independently manage projects from conception to completion.
  • OTHER:
    • Must be available to respond to situations that arise during holidays, weekends, or evenings
    • Frequent weekend, evening, and holiday hours
    • Occasional regional travel to off-campus locations
    • Possession of a valid driver’s license and access to personal vehicle

PREFERRED QUALIFICATIONS:

  • Previous sales or marketing experience

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

  • Demonstrated ability to communicate effectively, both verbally and in writing
  • Strong interpersonal skills and the ability to work effectively with diverse populations
  • Ability to organize, prioritize, and manage multiple responsibilities in a fast-paced environment
  • Ability to exercise sound judgment, discretion, and maintain confidentiality
  • Strong problem-solving and analytical skills
  • Ability to work independently and collaboratively as part of a team
  • Proficiency with standard office software applications (e.g., Microsoft Office Suite or equivalent)
  • Commitment to supporting a diverse, inclusive, and respectful campus environment
  • Strong understanding of the undergraduate student academic and social cultures
  • Strong interpersonal, writing, and public speaking skills
  • Demonstrated record of proficiency in the use of contemporary technological marketing applications including social networking media
  • Ability to understand and communicate university policies and procedures
  • Ability to critically read and analyze applications for admission and apply judgement to admissions decisions.
  • Detailed oriented, and excellent organizational skills

NOTE: All position descriptions need to be completed and approved before recruiting activities begin. All new, updated, or revised position descriptions must be approved by the Vice Chancellor for Human Resources/designee. If applicable, the Office of Human Resources will provide notice to and consult with the affiliated union representative(s). November 2026

SALARY: $74,000 - $84,000

UMass Dartmouth offers exciting benefits such as:

  • 75% Employer-Paid Health Insurance
  • Flexible Spending Accounts
  • Life Insurance
  • Long Term Disability
  • State Pension Retirement Plan
  • Optional Retirement Savings Plans
  • Tuition Credit (Employee, Spouse, & Dependents)
  • Twelve (12) paid holidays
  • Paid personal, vacation, and sick time
  • And More!

Benefits for ESU Union: ESU

Applicants must be authorized for permanent employment in the United States. Employment-based visa sponsorship is not available.   

To apply, please submit a letter of interest, a current resume, and the contact information for three professional references.

The deadline for early consideration of internal ESU applicants is November 30, 2026.

The review of applications will be ongoing until the position is filled.

 

Advertised: Eastern Standard Time

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The University of Massachusetts Dartmouth welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.

Clery Disclosure Notice of Availability

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University of Massachusetts Dartmouth publishes an Annual Security and Fire Safety Report. This report includes current security policies plus crime and fire statistics for the previous three calendar years. The body of the report also contains contact information for various campus and community resources related to crime prevention and survivor assistance. A digital copy of the report can be accessed on Jeanne Clery & Campus Security Authority. 

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