OFFICIAL JOB TITLE: Strategic Communications Specialist,
DIVISION: Advancement (College of Engineering and SMAST)
DEPARTMENT: University Marketing
BARGAINING UNIT STATUS: ESU CAT: 13
EEO STATUS: 33
JOB CODE: 0060
FLSA STATUS: Exempt
REPORTS TO: Director of Digital Content Strategy
Minimum Start Salary: ESU Salary
SUMMARY PURPOSE OF POSITION:
The Communications Specialist is responsible for overseeing highly effective strategic marketing and communications for the College of Engineering (COE) and the School for Marine Science & Technology (SMAST) at UMass Dartmouth. This position is responsible for developing all communications for these academic areas, ensures consistent and effective brand and academic messaging to audiences such as external, prospective, and internal campus community, and uses analytics to make strategic adjustments to communications activities. This position serves as an expert for technical writing and communicating for COE and SMAST in print, web, email, social media and digital platforms. Provides counsel to leadership on internal and external marketing strategies along with developing a keen understanding of our target audiences and methods for engagement. This position works closely with leadership in the COE and SMAST dean’s offices and interfaces with other communication and marketing areas of the university including but not limited to: University Marketing, Advancement, and Public Affairs. Collaborates closely with other University development professionals and senior administrators in support of University-wide marketing and communication goals and provides leadership in addressing issues of professional practices, policies and procedures.
Follow the University’s best practices to build and/or support student academic success and retention and assist in meeting strategic objectives for persistence and timely graduation of all the student population.
EXAMPLES OF PRIMARY DUTIES AND RESPONSIBILITIES:
- Research, write, review and edit strategic communications for various media that support COE and SMAST and their marketing, recruitment and public relations efforts. Mediums include content for printed materials, digital ads, email, web, social media, newsletters, video scripts and other communications that follow the university brand.
- Identify optimal communication methods for a wide-range of audiences including undergraduate students, parents and families, campus stakeholders, etc.
- Distill complex technical research information into clear, easy-to-consume, and engaging content for a variety of internal and external audiences while determining most appropriate channels, format, and presentation styles for delivery.
- Work closely with University Marketing staff on marketing strategies and execution for COE and SMAST.
- Collaborate with Director of Digital Content Strategy on creation of cross-channel campaigns and content calendar management.
- Analyze and monitor performance data through Google Analytics, CRM data such as leads, and digital ad performance data. Provide strategic recommendations to the dean’s office and marketing team.
- Ensure University messaging aligns with brand guidelines.
- Develop and manage social media platforms, generating visibility and engagement for COE and SMAST.
- Manage, edit and optimize website content for COE and SMAST. Ensure optimal SEO standards are followed while ensuring website content is engaging and accurate. Assist content contributors and advise in best practices for effective web content.
- Research, recommend and write stories that engage audiences and support enrollment and recruitment for COE and SMAST.
- Develop COE and SMAST event communications, including enrollment-related events.
- Liaise with COE and SMAST dean’s office administrators and center directors to ensure consistency in messaging, accurate and appropriate recognition of program offerings, accreditation and rankings/recognition and coordination of resources.
- Prioritize and project-manage communication requests from within COE and SMAST. Secure resources when needed.
- Manage projects to ensure on-time, on-budget production and delivery of projects.
- Research latest topics, trends and best practices for successful marketing strategies to enhance recruitment and brand awareness; collaborate and communicate findings to team members.
- Assist Photographics department to plan photo shoots and secure images for projects.
- Actively participate in University, COE and SMAST marketing and communications meetings and other relevant discussions.
- Perform other duties as assigned.
EDUCATION: Bachelor’s degree in Marketing, Communications, English, Professional Writing, or related field.
EXPERIENCE: Demonstrated (over three years) professional experience in marketing/communications. Strong communication and marketing skills and significant writing responsibilities, along with a strong portfolio of development communications projects in higher education, preferably in STEM or related fields.
OTHER: Evening and weekend hours as required. Occasional local and regional travel required.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
- Excellent interpersonal skills, professional judgement and communications skills with high levels of diplomacy, sensitivity and discretion, and influence with the ability to work with a broad range of internal and external stakeholders and constituencies at any level of seniority including academic deans, faculty and university administration.
- Ability to work with university departments in a collaborative, supportive manner.
- Ability to prioritize and manage multiple tasks and responsibilities in a fast-paced environment.
- Demonstrated ability to effectively tell a story through written text and/or graphic design.
- A self-starter who will immerse themselves in the campus community and beyond to uncover stories about the impact of academic achievements, strategic initiatives, and the value of a UMassD education. Ability to curate content that appeals to key constituents and foster professional relationships.
- Interpret and communicate university brand and communicate it effectively to wide range of audiences.
- Excellent written and oral communication skills required.
- Highly creative and organized, with a proven ability to balance multiple concurrent priorities and deadlines, and work effectively in a large, complex institutional setting, with the ability to manage projects that keeps internal departments on-task and aligned.
- Ability to analyze and interpret complex data.
- Must be able to secure buy-in on proposed strategies and advocate for resources.
- Experience using Content Management systems. Experience managing websites and understanding of emerging media and multiple social media platforms.
- Superior news judgment, sharp editing and proofreading skills, clear, stylish and persuasive writing, and proficiency in AP Style.
- Strong work ethic.
- Professional level skills in proposal and publications development with writing and editing experience preferable for a higher education non-profit organization.
- Three or more years of communication experience in the field of education.
- Three or more years of technical communication experience.
- Strong background in scientific terminology and means of presentation.
- Demonstrated experience and expertise with Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
- Demonstrated experience establishing editorial and production calendars, determining the final form of communications material and for resolving complex communications issues.
- An undergraduate degree in a STEM discipline.
- Graduate degree.
- Knowledge of script-writing, photography and digital publishing.
Remote work may be available in accordance with University policy/practice.
UMass Dartmouth offers exciting benefits* such as:
75% Employer-Paid Health Insurance
Flexible Spending Accounts
Long Term Disability
State Pension Retirement Plan
Optional Retirement Savings Plans
Tuition Credit (Employee, Spouse, & Dependents)
Twelve (12) paid holidays
Paid personal, vacation, and sick time
Applicants must be authorized for employment in the U.S. on a full time basis. Employment-based visa sponsorship not available.
UMass Dartmouth requires COVID-19 vaccinations for all faculty, staff, and students who wish to work, live, learn or physically come to campus. Read More.
To apply please submit a letter of interest, current resume and the contact information for three professional references.
The deadline for internal applicants is October 7, 2022.
The review of applications will begin October 11, 2022 and will be ongoing.