OFFICIAL JOB TITLE: Director of Annual Giving
DIVISION: Institutional Advancement
DEPARTMENT: Constituent Engagement and Annual Giving
BARGAINING UNIT STATUS: ESU, Cat. 15
EEO STATUS: 33
JOB CODE: 0230
FLSA STATUS: EXEMPT
REPORTS TO: Assistant Vice Chancellor for Constituent Engagement and Annual Giving
SUPERVISES: May provide direct supervision to student employees.
MINIMUM ANNUAL SALARY: $59,622-$74,528 commensurate with experience.
SUMMARY PURPOSE OF POSITION:
The Director of Annual Giving is a member of the fundraising team and is responsible for oversight of the University of Massachusetts Dartmouth Alumni, Faculty/Staff, and Friends Annual Fundraising Program. As lead for this important facet of the annual giving program, the Director of Annual Giving oversees the annual direct outreach to alumni, faculty/staff, parents, and friends for core support. The Director of Annual Giving collaborates closely with top-level University administrators, faculty, staff, and volunteers to provide professional and strategic approaches to cultivating, soliciting, and stewarding alumni, faculty/staff, parents, and friends who represent potential leadership annual giving donors. The incumbent provides leadership in addressing issues of professional practice, policies, and procedures. Working as part of a dynamic team of advancement professionals, the Director will be responsible for building partnerships with colleagues across the University and will work closely with marketing and communications colleagues to effectively market campaigns to various University constituents. The Director should be a creative, out-of-the-box, resourceful thinker and doer and must be a team player with well-honed partnership-building, client management, and project management skills.
EXAMPLES OF PRIMARY DUTIES AND RESPONSIBILITIES
- In coordination with the VC for University Advancement, the AVC for Constituent Relations and Annual Giving and other members of the University Advancement team, sets the strategic direction for the Annual Giving program at the University, establishing priorities and goals, and executing programs that lead to increased annual giving from alumni, parents, faculty/staff, and friends.
- Directs a comprehensive, multi-faceted annual giving program which includes giving days, crowdfunding campaigns, a faculty and staff campaign and additional affinity-based fundraising campaigns.
- Identify, qualify, cultivate, solicit, and steward relationships with an assigned portfolio of alumni, faculty/staff, and friend suspects, prospects, and donors. Some of these prospects are of the highest annual giving leadership donor rating and/or require partnerships with campus and university leadership.
- Crafts, executes, and manages both broad-based and segmented appeals including, but not limited to, direct mail, electronic mail, texting, giving events, crowdfunding, and social media.
- Collaborates with the Advancement Services team in developing automated systems and records that track and provide proper support of the Annual Giving operations, efforts, and progress towards goals.
- Analyzes and reports on weekly, monthly, and year-to-date performance of the annual giving program and shares with management team.
- Coordinates with the Office of Donor Relations to develop comprehensive stewardship plans for annual donors that focus on donors being informed, connected, and predisposed towards future giving.
- Conceptualizes, creates, and oversees the writing and design of all written alumni, faculty/staff and friend annual giving communications, including letters and brochures as well as web, email, social media, texting, and video, while working with design and mail houses as well as the Director of Advancement Communications.
- With Advancement Services, coordinate, and monitor leadership annual giving solicitation progress by Advancement Officers.
- Provide regular training for Advancement Officers and campus leadership on successful alumni, faculty/staff, parent, and friend annual giving leadership prospect cultivation and strategy techniques and best practices.
- Use the prospect management system to its fullest extent, entering contact, solicitation and prospect moves into the fundraising system in a timely fashion.
- Participate in the development and implementation of strategic and operational planning for the Division of University Advancement.
- Facilitate relationships among key institutional leadership, prospects, and donors.
- Is an active and visible member of the University campus community, establishing and maintaining relationships across academic and administrative departments.
- Follow the University’s best practices to build and/or support student academic success and retention and assist in meeting strategic objectives for persistence and timely graduation of all the student population.
- Manage Annual Giving budget related to items such as: solicitation mailings, product giveaways and member subscriptions.
- Performs special projects and other related duties as assigned.
EDUCATION: Bachelor’s Degree.
EXPERIENCE: Significant amount of advancement experience (5 years) with increased responsibility and management.
OTHER: Frequent local, regional, and national travel is a requirement, as is flexibility in work hours to include evenings and weekends to successfully accomplish objectives and satisfy goals.
Work location required at both the University’s main campus as well as the UMass Club in Boston.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
- Knowledge of the principles and practices associated with fundraising in higher education including direct mail, online giving, and donor relations.
- Proficiency with Microsoft Office, a major fundraising CRM (e.g., Advance, Millennium, Raisers Edge, Affinaquest etc.) and email platforms (e.g., iModules).
- Strong project management skills including organization and the ability to manage multiple projects.
- Ability to analyze results.
- Highly collaborative and collegial and can respond in a timely manner to requests.
- Excellent interpersonal skills with the ability to interact and manage relationships with a diverse group of individuals both inside and outside of the university.
- Ability to run effective meetings and manage committees.
- Ability to work independently and in a team environment.
- Exhibits a positive attitude and strong work ethic.
- Strong critical thinking and problem-solving skills.
- Commitment to customer service.
- Strong written, oral, and interpersonal communications skills.
- Demonstrated strategic planning skills to conceive, design, implement, evaluate and manage fundraising programs.
- Ability to maintain a high level of poise and professionalism in all circumstances.
- Ability to initiate and build relationships with prospective donors and interact via telephone and in person with institutional representatives.
- Ability to work cooperatively and effectively with donors, volunteers, deans, faculty, and development staff.
- Ability to adapt and respond to various situations.
- Demonstrated experience in annual giving multi-channel fundraising techniques (direct mail, email, web, and social media).
- Demonstrated experience overseeing a successful direct mail fundraising program.
- Appreciation of the value of higher education.
- Master’s degree
- Proficiency with HMTL and web applications.
- Proficiency with social media platforms.
- Familiarity with and commitment to the mission, programs, and future aspirations of UMass Dartmouth. The uniqueness of the university requires understanding and appreciation to better cultivate donors on their own terms.
- Demonstrated understanding of all facets of giving to include Annual Fund, Major Gifts, Planned Giving as well as Alumni Relations and building a donor pipeline.
- Demonstrated experience in consistently soliciting leadership annual gifts and generating significant commitments from donors including four and five figure commitments.
- Certified Fund-Raising Professional is preferred.
Applicants must be authorized for employment in the U.S. on a full time basis. Employment-based visa sponsorship not available.
To apply for this position, please submit a letter of interest, current resume and the contact information for three professional references.
The deadline for internals to apply is June 11, 2021. The review of applications will begin June 12, 2021.